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Google Has Become Orwell's "Ministry of Truth"

Google Has Become Orwell's
by Patrick Wood
June 26, 2019 from Technocracy Website

Forget 'fake news'. Google IS fake news...
It is re-writing history, the present and the future. It is using its enormous control over the 'news feed' to control how people think, react and act. Worse, it is working beyond their wildest imagination.
We can thank Project Veritas for breaking this story, and I expect there will be additional Google insiders who come out as whistleblowers to reveal more sordid details.
In short, Google is weaponizing its AI programs to decimate all conservative voice in America, and to make sure that Donald Trump does not get elected in 2020.
Sen. Ted Cruz (R-TX) had the opportunity to grill Maggie Stanphill, Director of Google User Experience, on the (below) undercover video of another Google executive and leaked internal documents. (Source)


Here is a partial transcript:
CRUZ: Are you familiar with the report that was released yesterday from Veritas, that included a whistleblower from within Google that included videos from a senior executive at Google, and it included documents that are reportedly internal PowerPoint documents from Google. GOOGLE: Yes I heard about that report in news.
CRUZ: Have you seen the report? GOOGLE: No I did not.
CRUZ: So you didn't review the report to prepare for this meeting? GOOGLE: It's been a busy day and I have a day job which is Digital Well-being at Google so I'm trying to make sure…
CRUZ: Well I'm sorry that this meeting is impinging on your day job. GOOGLE: It's a great opportunity thank you.
CRUZ: One of the things in that report and I would recommend people interested in political bias at Google watch the entire report and judge for themselves, there's a video from a woman Jen Gennai, it's a secret video that was recorded, Jen Gennai as I understand is the head of responsible innovation for Google. Are you familiar with Miss Gennai? GOOGLE: I work in user experience and I believe that AI group is somebody is somebody that works on AI principles. But it's a big company and I don't work directly with Jen.
CRUZ: Do you know her or no? GOOGLE: I do not know Jen.
CRUZ: As I understand that she is shown in the video saying, and this is a quote, "Elizabeth warren is saying that we should break up Google. And like I love her, but she is very misguided. Like that will not make it better. It will make it worse. Because all these smaller companies who don't have the same resources that we do, will be charged with preventing the next Trump situation. It's like a small company cannot do that." Do you think its Google's job to quote, "prevent the next Trump situation?" GOOGLE: Thank you senator. I don't agree with that. No sir.
CRUZ: So a different individual, a whistleblower identified simply as an insider at Google with knowledge of the algorithm, was quoted on the same report as saying, Google is quote, "bent on never letting someone like Donald Trump come to power again." You think its Google's job to make sure quote, "somebody like Donald Trump never comes to power again?" GOOGLE: No sir I don't think that is Google's job and we build for everyone including every single religious belief, every single demographic, every single region, and certain every single political affiliation.
CRUZ: Well I have to say that certainly doesn't appear to be the case. Of the senior executives at Google, do you know a single one that voted for Donald Trump? GOOGLE: Thank you senator. I'm a user experience director and I work on Google digital well-being, I can tell you we have diverse use…
CRUZ: Did you know of anyone that voted for Trump. GOOGLE: I definitely know of people that voted for Trump.
CRUZ: Of the senior executives at Google. GOOGLE: I don't talk politics with my workmates.
CRUZ: Is that a no? GOOGLE: Sorry is that a no to what?
CRUZ: DO you know any senior executives, even a single senior executive at the company that voted for Donald Trump? GOOGLE: as the digital well-being expert I don't think this is in my purview to comment… I definitely don't know…

CRUZ: Let's talk about one of the PowerPoints that was leaked. The Veritas report has Google internally saying "I propose we make machine learning intentionally human centered and intervene for fairness." Is this document accurate? GOOGLE: Thank you sir, I don't know about this document so I don't know.
CRUZ: Okay I'm going to ask you to respond to the committee in writing afterwards as to whether this PowerPoint and the other documents are included in the Veritas report, whether those are accurate. And I recognize that your lawyers may want to write explanation, you're welcome to write all the explanation that you want but I also want a simple clear answer is this an accurate document that was generated by Google. Do you agree with the sentiment expressed in this document? GOOGLE: No sir I do not.
CRUZ: Going to read you another, also in this report, it indicates that Google according this whistleblower, deliberately makes recommendations if someone is searching for conservative commentators, deliberately shifts the recommendations so instead of recommending other conservative commentators it recommends organizations like CNN or MSNBC or left leaning political outlets. Is that occurring? GOOGLE: Thank you sir, I can't comment I can't comment on search algorithms or recommendations given my purview as Digital Well-being lead. I can take that back to my team though.
CRUZ: So is it part of Digital Well-being for search recommendations to reflect the where user wants to go than deliberately shifting where they want to go? GOOGLE: As a user experience professional, we focus on delivering on user goals. So we try to get out of the way and on the task at hand.
CRUZ: So a final question, one of these documents that was leaked explains what Google is doing and it has a series of stamps, training data, collected and classified, algorithms are programmed, media are filtered ranked and aggregated, and that ends with, people, parenthesis, like us, are programmed. Does Google view its job as programming people with search results? GOOGLE: Thank you senator. I can't speak for the whole entire company, but I can tell you that we make sure that we put our users first in design.
CRUZ: Well I think these questions, these documents raise very serious questions about political bias
Senator Ted Cruz questions Maggie Stanphill on Political Bias at Google video
As Google scrambles to perform damage control, you can expect it to issue unending, inane public statements that contradict the clear evidence before the world.
This is how things are done at the "Ministry of Truth"...
The Technocrat coup is in full swing now, and we should have no illusions that there are "good people" somewhere in the midst of this. The battle lines have been drawn, but the war has barely begun.
If you are hot to conquer censorship, go immediately to Citizens For Free Speech (CFFS) and join the battle.
CFFS defends and promotes the First Amendment that gives us the right to speak up. If we lose this right, it's "game over."

FULL VIDEO HERE of project veritas
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Super Mario Maker 2 - Review Thread

Game Information

Game Title: Super Mario Maker 2
Publisher: Nintendo
Review Aggregator:
OpenCritic - 89 average - 98% recommended

Critic Reviews

Areajugones - Spanish - 9.5 / 10
Super Mario Maker 2 has given birth to one of those proposals that will become as big as your community wants them to be. In short, a work whose content feeds itself for its possibilities and which is deployed as a video game that meets all that could be demanded.
Ars Technica - Kyle Orland - Unscored
Course creators can look forward to an amazing game-making tool set whose depth is matched by its accessibility, while players have a functionally endless set of Mario courses to dig through over the course of years.
CGMagazine - Joseph DeClara - 9 / 10
The Switch makes a near-perfect home for Super Mario Maker 2, an exceptional platformer as well as a boundless course editor.
COGconnected - James Paley - 90 / 100
Even if you don’t fancy yourself a creator, I highly recommend Super Mario Maker 2. You’ll be shocked at the subtle yet significant shift in your mindset.
Cerealkillerz - Gabriel Bogdan - German - 8.5 / 10
Super Mario Maker 2 offers the complete construction kit-package for hobby Level Designer as well as Super Mario Veterans that want to challenge themselves or their friends offline and online. A little bit more creativity in the adventure mode of the game would've helped the game to reach its full potential but besides that Super Mario Maker 2 offers more than enough new content to get old fans of the first game to change to the Nintendo Switch.
Critical Hit - Geoffrey Tim - 8.5 / 10
It’s lovely stuff, offering a world of infinite Mario that has a little something for everyone.
Cubed3 - Jorge Ba-oh - 9 / 10
If Super Smash Bros. Ultimate is the celebration of all things Nintendo, Super Mario Maker 2 is the ultimate celebration of all things Mario! The original Wii U game expanded on what was possible in a Mario course, but the follow-up elevates the experience with true sequel status. A comprehensive mission-driven campaign, boundless tools and tiles and additional themes serve up a tonne of potential for creators! Super Mario Maker 2 offers a canvas to create a truly authentic Super Mario Bros. experience - Press start, the flagpole awaits!
Daily Star - Alan Wen - 5 / 5 stars
With even more tools and features than before, Super Mario Maker 2 is a fantastic level-making package deserving of its number.
Digitally Downloaded - Matt Sainsbury - 4.5 / 5 stars
I really wanted to see a bigger improvement from the original Super Mario Maker to this sequel.
EGM - Michael Goroff - 8 / 10
Quote not yet available
Eurogamer - Christian Donlan - Recommended
A quirky and powerful construction toy that's fun to play with even if you aren't trying to make anything.
Everyeye.it - Andrea Fontanesi - Italian - 8.8 / 10
As it stands , Super Mario Maker 2 represents today, despite some weaknesses, the most complete episode of the series: fanciful for the most passive platform devourers, indispensable for every creative of the Mushroom Kingdom that aims to be defined as such.
FNintendo - Sérgio Mota - Portuguese - 9 / 10
Super Mario Maker 2 not only brings back Nintendo's winning formula for a game based on level design of one of gaming's all time most successful series, it adds even more elements and makes it an unmissable effort for players of all kinds. With its expanded content, myriad of options and possibilities and accessible interface and player immersion, Super Mario Maker 2 is certain to become an instant hit.
Game Informer - Kyle Hilliard - 8.8 / 10
Building your own Mario levels isn't as exciting as it was in 2015 on Wii U, but the story mode is a lot of fun and the new tools lead to some novel experiences
GameMAG - Russian - 9 / 10
Super Mario Maker 2 is a great sequel to a popular game that is better than the original in everything. Given the deep editor and advanced online features, SMM2 is a real must buy for all fans of the genre.
GamePro - Tobias Veltin - German - 86 / 100
Great Mario kit with nearly endless possibilities and enormous potential, but with comfort problems on the switch.
GameSpot - Peter Brown - 8 / 10
Super Mario Maker 2 brings the course creator to Nintendo Switch with a bevy of new tricks to delight creators and players alike.
GameXplain - Liked

Video Review - Quote not available

Gameblog - Yann Bernard - French - 8 / 10
A new stone - solid and ingeniously carved - in the building construction "MarioWare".
GamesRadar+ - Sam Loveridge - 4.5 / 5 stars
Super Mario Maker 2 is an almost perfect package, putting equal emphasis on discovery, creation, story mode, and outright brilliant gameplay.
Glitched Africa - Marco Cocomello - 9 / 10
Super Mario Maker 2 could have been perfect if it mastered its local co-op but even without that feature, it is one fantastic game. Its Story Mode alone is worth its asking price and the endless array of courses you can find online and build yourself is just an added addition. I loved every moment of it and was hooked from the second I started building that darn castle. You will find lots to do here in Super Mario Maker 2.
God is a Geek - Adam Cook - 9 / 10
Despite the multiplayer being slightly underwhelming, the new creation tools, single player story, and addition of Super Mario 3D World make Super Mario Maker 2 a fantastic overall package.
Hobby Consolas - Alberto Lloret - Spanish - 89 / 100
SMM2 it's more fun and full of content than its precursor, but at the same time it's a step back, because it put walls around some content (World Levels, created by players), forcing you to subscribe to Nintendo Switch Online to play that part of the game. And it's an important chunk, because after completing the Story mode, it's the place to go.
IGN - Seth G. Macy - 9.5 / 10
Super Mario Maker 2 does nearly everything better than its already excellent predecessor, keeping the charm of a Mario game while introducing some incredible new ideas.
IGN Italy - Fabio Bortolotti - Italian - 9 / 10
Well crafted, feature rich and with all the class Nintendo can wield. An excellent editor that will keep creators and players busy for years.
IGN Spain - Javi Andrés - Spanish - 8.5 / 10
Nintendo brings to Switch one of its most successful games of Wii U, although it comes already without that surprise. Multiplayer modes, new styles and tools, more intelligence in the puzzle levels ... This second Super Mario Maker is essential if you didn't have the original, and if you are excited with the challenges created by others. This game is a tribute to 35 years of jumping and Goombas.
Kotaku - Chris Kohler - Unscored
Nintendo has delivered a much more robust and feature-rich Mario maker, and hope players will use it well.
Metro GameCentral - 8 / 10
Not just one of the most versatile 2D game creation tools on consoles but the best collection of new Super Mario courses since the 90s.
Nintendo Life - Alex Olney - 10 / 10
Put in as simple a manner as possible, this is likely to be the last 2D Mario game you’ll need. It’s Super Mario Maker but with more of everything that made the original so phenomenal.
NintendoWorldReport - Daan Koopman - 8.5 / 10
Super Mario Maker 2's newfound strength is hidden within the details, and that is what I really like about it. In its wake, it lost some of its Mario Paint roots, but Story Mode brings enough fun to overcome that sadness. Players and creators, rejoice.
Polygon - Russ Frushtick - Unscored
Nintendo’s level creator isn’t just for the creative among us
Post Arcade (National Post) - Chad Sapieha - 8.5 / 10
Nintendo's newest make-your-own-game game is an essential Switch experience for Mario fans, but it might also be too much of a good thing
PowerUp! - Leo Stevenson - 9.8 / 10
Super Mario Maker 2 is a must-play and a must-buy for anyone and everyone who owns a Switch. No question.
Press Start - Shannon Grixti - 8.5 / 10
Super Mario Maker 2 is a breath of fresh air. The story mode is fantastic, the online multiplayer additions are more than welcome and the new items and game modes are absolutely fantastic.
SECTOR.sk - Slovak - 9 / 10
Super Mario Maker 2 has a lot to offer in terms of gameplay, creativity and almost infinite possibilities.
Shacknews - Asif Khan - 9 / 10
Super Mario Maker 2 is a worthy successor to the original game.
Spaziogames - Nicolò Bicego - Italian - 8.8 / 10
Super Mario Maker 2 is the perfect evolution for an already succesful formula, thanks to its many additions that make the game even more rich than its predecessor.
Stevivor - Steve Wright - 9.5 / 10
If you’ve played Super Mario Maker, you already know this Switch sequel is a must-buy. If you’re a Switch owner, Super Mario Maker 2 needs to be part of your collection. Easy as that.
The Digital Fix - Reuben Mount - 8 / 10
The definitive version of the Mario Maker concept, for better or worse. Super Mario Maker 2 delivers a charming, easy-to-use, but tool-heavy creative romp with near endless potential future content.
The Games Machine - Stefano Calzati - Italian - 9.3 / 10
Super Mario Maker 2 is a masterpiece. An exuberant and hilarious editor that makes the Wii U game look like a beta version. An irresistible tool used by Nintendo itself to create a brilliant story mode and an even more social chapter, perfect for sharing the experience, online or on the sofa.
TheSixthAxis - Stefan L - 8 / 10
Super Mario Maker 2 is all that the original was and more. The Story Mode feels like a proper campaign, demoing all of the old and new feature and barmy possibilities found in the intuitive level creator. It's a shame that it features some typical Nintendo online stumbles, but it shouldn't be long before that's forgotten in the face of the boundless creativity of the Super Mario Maker community.
TrustedReviews - Ryan Jones - 4 / 5 stars
Super Mario Maker 2 is both a worthy sequel and a fantastic entry point for newcomers.
USgamer - Mike Williams - 4.5 / 5 stars
Players now have the chance to make their own hellish, evil Mario levels on Nintendo Switch. Super Mario Maker 2 starts with the foundation established in the first game, and adds new themes, new game styles, and new items. It falters due to the loss of the second screen of the Wii U and 3DS iterations, and the lack of Amiibo costumes hurt, but this is still a fantastic package for a Mario fan or budding lever designer.
VG247 - Alex Donaldson - Unscored
It probably comes as no surprise to learn that Super Mario Maker 2 is good. Just how good it is exceeds expectations, however.
Wccftech - Dave Aubrey - 9.5 / 10
Super Mario Maker 2 is another Nintendo Switch essential. With more things to create with, more unique stages to play and better online functionality, this is the definitive Super Mario Maker experience. Honestly, the game is good enough to have the story mode sold separately, but the fact that it's bundled with such a powerful stage creation tool is incredible. This is one of the best Mario games of all time.The links above are affiliate links. As an Amazon Associate, Wccftech.com may earn from qualifying purchases.
We Got This Covered - Shaan Joshi - 5 / 5 stars
It may have taken a few years, but the king of level creation is back and better than ever. Super Mario Maker 2 might not reinvent the wheel, but it refines the entire level creation process to near perfection. An absolute must-buy for anyone with a Nintendo Switch.
WellPlayed - Kieron Verbrugge - 9 / 10
Nintendo ups the ante on its quirky, creative Mario level-crafting toolset by making it even quirkier and more creative and offering a thoroughly entertaining story experience to go along with it
Credit to OpenCritic for the review formatting
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World War Z - Review Thread

Game Information

Game Title: World War Z
Publisher: Mad Dog Games
Review Aggregator:
OpenCritic - 67 average - 46% recommended

Critic Reviews

ACG - Jeremy Penter - Buy

Video Review - Quote not available

Cultured Vultures - Jimmy Donnellan - 7.5 / 10
It's not revolutionary by any means, but World War Z is a fun zombie shooter that actually surpasses the movie on which it is based.
Destructoid - Kevin McClusky - 7.5 / 10
Is World War Z as good as Left 4 Dead? No. Is it fun despite that? Yes. There's few pleasures in gaming that can compare to swinging a thrumming chainsaw blade through a horde of ravenous undead, and World War Z delivers. And really, it's not like Valve makes games anymore.
Game Informer - Kyle Hilliard - 8.3 / 10
World War Z hews closely to the core tenants of the genre, but its zombies make the familiar monster feel unique. The story is interesting, but light enough that it knows when to stay out of the way
Gamerheadquarters - Jason Stettner - 7.5 / 10
World War Z delivers a quality experience that's filled to the rim with zombie swarms.
Gamers Heroes - Blaine Smith - 4 / 10
World War Z has some moments that are an utter blast – the special zombie types and impending doom of a zombie tower bring pure excitement. However, these moments are few and far between, leaving a shell of game with very little content, a lack of creativity, a near non-existent story, and a disappointingly shallow progression system.
Heavy - Elton Jones - 7 / 10
Quote not yet available
Hobby Consolas - Spanish - 65 / 100
World War Z is a game full of zombie hordes everywhere, a feeling of great burden and a great experience to try with friends, who will have fun for a long time. But, at the same time, the negative points are very huge, from a bad gunplay to the little variety and very short duration. And they weigh a lot on the title...
NoobFeed - Adam Siddiqui - 83 / 100
Without a doubt, it's hard to play World War Z without comparing it to Valve's Left 4 Dead series. Many of the similarities are here but Saber Interactive decided to take to those concepts and fleshed them out. Adding a leveling system and a larger variety of competitive options. It's a cooperative shooter with lots of things to kill and while that may sound mediocre it's done so well here. World War Z is all about mindless carnage as you plow through another wave of zombies.
Player.One - 7 / 10
Underneath the connectivity issues and game-breaking bugs is a solid third-person zombie shooter in the vein of the classic Left 4 Dead series.
Polygon - Cass Marshall - Unscored
World War Z is an OK multiplayer game elevated by hilarious zombie physics
PowerUp! - Jamie Sherlock - Unscored
World War Z is the kind of game that needs a dedicated squad to play with. In World War Z you damn well better give no quarter, because you can expect none.
Push Square - Liam Croft - 6 / 10
World War Z has all the makings of a good co-operative experience thanks to its comprehensive class and weapon variety, but its objective-based gameplay can't quite live up to the same standard. You're sure to find enjoyment in fending off swarms of the undead and the multiplayer is a real highlight, but it's unlikely to pull you away from better multiplayer titles for long.
Wccftech - Nathan Birch - 7.5 / 10
World War Z is a surprisingly fresh take on the well-trodden Left 4 Dead formula. While a bit rough around the edges and nowhere near as groundbreaking as Valve's series, World War Z is a confident co-op shooter that turns the intensity to 11 without being overwhelming or obnoxious. If you think you've got the stamina, this war is worth enlisting for. The links above are affiliate links. As an Amazon Associate, Wccftech.com may earn from qualifying purchases.
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[Slight OT] The AOWR Rolex 24 contingency megathread - Year Four!

First of all, a brief word to the community: It was cool to see some of you get a bit antsy about why a driver list for the Rolex 24 hadn't been posted yet. I promise that this will make up for the level of content we've had over the past week or so, I just didn't want to jump the gun! Besides, I made my post for last year about two weeks prior to the race so I felt like that would be a good benchmark so it wouldn't sit around and get stale. I've never been told to post on a certain day. On with our regularly scheduled content!
So it seems like everyone here already knows what time it is. It's less than a month away from the kickoff of the North American racing season, and it's time to shine up the Rolexes. We've got twenty four hours of sports car action coming up at Daytona, and as always, plenty of past and present open wheel stars are ready to take to the challenge. This is the fourth year I have compiled a list of assorted IndyCar, CART, and ChampCar drivers that will be running in the Rolex 24 at Daytona, and there are plenty of names in all four participating classes who will have a chance to score a victory and bragging rights for the open wheel fans.
To recap the open wheel names that won last year, former F1 champion and 2020 Indy 500 hopeful Fernando Alonso was among the Daytona Prototype International (DPi) winners for Wayne Taylor Racing, although it appears he will abstain from this year's running after focusing on the Dakar Rally. The Le Mans Prototype 2 (LMP2) class featured a brief CART entrant in Rodolfo Gonzalez winning with DragonSpeed, who returns at the very least with their 2019 Indy 500 Bump Day darling Ben Hanley. A GT Le Mans (GTLM) class victory for Colton Herta was the first of three combined IMSA and IndyCar wins in the young star's breakout year, and he'll be back to defend with one of Bobby Rahal's BMWs. And while GT Daytona (GTD) was the only empty-handed class last year, the class contains plenty of Rolex stalwarts with some of the fiercest top-to-bottom competition that will ensure a close fight all the way to the checkers.
As always, the maximum entry list for teams is dictated by the cars entered for the Roar Before the 24 test sessions at the beginning of the month. However, driver entries often change around in the weeks between the Roar and the race weekend itself. I will do my best to continually read up on entry changes that may necessitate this post to be edited, and to handle those edits as necessary. When all else is in doubt, consult the changelog at the bottom. If you're looking for a "final" version ready for race day, you may check out my post from 2019 here as a reference.
Let's get started with our driver list. Within any given class, cars will be ordered based on the lowest car number within each team.

DPi class:

JDC-Miller Motorsports:
5 - Sebastien Bourdais (this particular car may also be referred to as JDC-Mustang Sampling Racing)
85 - Matheus Leist / Tristan Vautier
While Sebastien Bourdais' falling out of a full-time Indy ride in 2020 is one of the biggest heartbreaks of the offseason, the multi-time Rolex class champion (winning in both prototype and GT cars, his most recent being in GTLM with Chip Ganassi in 2018) couldn't have found a better outside alternative, picking up a full time ride with some old friends on the Mustang Sampling team. The 5 car always contends at Daytona, and Bourdais will have a fire lit under his seat to ensure his migration will not be in vain. The JDC Banana Boat also picks up a second Indy name in Matheus Leist who may too be seeing the Rolex as a chance to shine when his Indy efforts cannot. This is his first big opportunity to show off in a sports car, and he's surrounded by a fine team to help him out, including Vautier contributing to a fifth place finish in last year's running.
Acura Team Penske:
6 - Juan Pablo Montoya/Simon Pagenaud
7 - Helio Castroneves/Alexander Rossi
The champs are here! Montoya and Pagenaud are fresh off of big trophies in their 2019 full-time efforts, with an IMSA DPi title for JPM and the Indy 500 for Pagenaud--and let's not forget those other four Baby Borgs amassed by the 7 team either. Both cars retain their Rolex trios from 2019, and for Montoya and company, that means three wins and seven straight podiums en route to their title. While Castroneves was part of a winless campaign, his car still picked up a quintet of podiums including bookending thirds at Daytona and Road Atlanta. Now that Penske has shown he has championship-winning material in his sports car team, this is the time to double down and prove they're in it for the long haul.
Wayne Taylor Racing:
10 - Scott Dixon/Ryan Briscoe
Uh oh. Chip Ganassi has folded his IMSA GTLM team due to Ford's withdrawal from GT factory racing. But uh oh. The best friends from down under have found a new ride together for one of the baddest prototype teams on the block. A waterlogged Rolex victory was surprisingly the only win of the season for the Taylor crew, and having picked up Briscoe as a full-time driver and Dixon as an enduro ringer, you know they're ready to make up for that. While their Ganassi GTLM car only combined for an average finish of fourth in Dixon's three 2019 starts, the last of those was a runner-up at Petit Le Mans. Briscoe himself was no slouch in the two-man races, contributing to a pair of wins at Lime Rock Park and Road America. Surely any challenger ready to take over the DPi throne at Daytona will need to contend with the 10 car along the way.
BONUS CONTENT! Might I add that not only has Dixon become a new father, but he's also going for the Daytona/Bathurst double? Usually when people talk about a 36 hour sports car sweep, it's in reference to the 24 Hours of Daytona and 12 Hours of Sebring, as the two events often go hand in hand given their temporal and physical proximity to each other. But the Liqui-Moly Bathurst 12 Hour has become of the biggest GT events of the year and given the fact it usually takes place one week after the Rolex 24, a lot of Daytona drivers have been stepping up to run at Mount Panorama, and vice versa, for a chance to win two equally demanding races in radically different environments in rapid succession.
It's understandably uncommon for drivers with prototype rides to attempt the double due to the GT-only status at Bathurst, but having Dixon's name on the Bathurst entry list opens up the potential to not just claim victory in both events, but claim overall victory in them. Tristan Vautier was the last IndyCar driver to run the double, having run both races in 2018 including second overall at Bathurst with a pro-am class victory, but Dixon is a true motorsports super-heavyweight whose ANZ affiliation is well known, and he stands an excellent chance to arrive in Australia with a win in the first leg under his belt. Dixon will be running for the Aston Martin R-Motorsport team who just also happened to finish second overall in 2019, only losing the lead in the last fifteen minutes. A great run on the mountain could influence many more prototype-oriented drivers to do the same in the future. Given that drivers are often told to beware the new father on the racetrack, these scenarios can only seem to give Dixon even more motivation behind the wheel. A lot of fans surely ought to be looking forward to the potential of an unprecedented overall sweep. END BONUS CONTENT
Whelen Engineering Racing:
31 - Mike Conway
2019 was a missed opportunity for Conway who was originally scheduled to run with the now JDC-Mustang Sampling car before passport issues prevented him from making it to Daytona, with his two eventual enduro starts resulting in a disappointing sixth and seventh. Nonetheless his relationship with Mustang's ex-team car remains strong for the new decade, having ran with them before in 2017 and 2018, and the team comes in with plenty of momentum having claimed second in the 2019 DPi standings with a big win at Petit Le Mans and the North American Endurance Cup to boot (including top twos at Daytona and Sebring). Perfect grounds for a bounceback.
Mazda Team Joest:
55 - Ryan Hunter-Reay
Daytona welcomes back RHR after having taken 2019 off from sports car competition, save for a non-enduro one-off at Mid-Ohio with Mazda. It was a solid third place effort though, and helped lead Mazda into a streak of three combined wins between their two car team. Even though Joest will be departing their partnership with the team mid-season, the results are finally there and it's time for the team to step up into being regular contenders at the endurance events after a 1-2 at Watkins Glen. Could 2020 be the year the meme team becomes the dream team?

LMP2 class: (Note - this is currently excluding James Davison who has been withdrawn from the driver lineup for the Rick Ware Racing 2 car. I will make sure to reincorporate him if he gets a new seat somewhere.)

Tower Motorsports by Starworks:
8 - Ryan Dalziel
Starworks continues to live the nomad's lifestyle in sports cars, transitioning back into a prototype role after running 2019 as a GT Daytona team. While the team abandoned a full-season campaign after five rounds last year (only scoring a best finish of sixth at Belle and failing to crack the top ten in their two NAEC starts), a resurgent LMP2 class can be the land of opportunity for anyone this season. And let's also reiterate a fact I pointed out last year that Dalziel and Starworks have won at Sebring with an LMP2 ride, so they're certainly comfortable in their new old environment.
Era Motorsports:
18 - Nicolas Minassian
With Minassian, another oddball CART/CCWS name from the 2000s shows up in the LMP2 entry list, in yet another full-time team joining the class. He comes into this season having spent 2019 mostly in an executive position for IDEC, a European Le Mans Series LMP2 team whose championship winning car included Ganassi sports car legend Memo Rojas on their roster, but he did get in a start as a substitute driver at Barcelona, helping bring the car home a respectable fifth in a deep class. As for this new team, Era's original plan was to co-op with DragonSpeed before declaring their intent to go solo. Speaking of...
81 - Ben Hanley
DragonSpeed continues their North American ventures in 2020 with repeated efforts in the IndyCar and IMSA ranks to pad their European resume. It was yet another solid season for the team out in Europe, with Hanley chipping in to a win at the season opener at Paul Ricard while also helping the team's LMP1 efforts in WEC. In DragonSpeed's LMP2 WEC efforts (without Hanley), the team opened up 2019 with podiums at Sebring and Spa-Francorchamps before a disappointing retirement at Le Mans. The team has chosen to shelve their WEC team for the 2019-2020 season, allowing them to focus all their sports car efforts into their LMP2 machinery.

GTLM class:

Rahal Letterman Lanigan Racing:
25 - Colton Herta
Fear it. Run from it. In North America, the Big Boi M8 still arrives. Rahal Letterman Lanigan didn't have a flashy season in 2019, but Colton Herta still contributed to the 25 team's two lone podiums. The win at Daytona is by far the better known of the two, but there was also a third place finish at Petit Le Mans worth mentioning. Let's also not forget that the win at Daytona was influenced very much due to the heavy rains that impacted the second half of the race, and it's not unreasonable to think that rain could play a role in this year's running as well. Herta's talent was no fluke last year, and his stunning domination at Laguna Seca sealed the deal. Having retained two of his three co-drivers from last year's efforts, Herta has reason to believe he can help RLLR defend their crown.

GTD class:

GRT Grasser Racing Team:
11 - Franck Perera
19 - Katherine Legge / Ana Beatriz (AKA Bia Figueiredo) (this particular car may also be referred to as GRT GEAR Racing Team)
Is it possible to be a two time defending class winner and still be looked at as a tentative favorite at best? Considering the depth of the GTD class and the fact that Grasser's winning car was a part-time entry in both of those seasons (including Perera's win in 2018), yes it can be. The 11 car, without Perera in 2019, went one and one and done, peacing out of IMSA after wins at Daytona and Sebring to put their focus back into their overseas campaigns, as they will again in 2020. A crash in the Roar Before the 24 sessions has also put a bit of a hurdle into their efforts, but they've been a pleasant surprise before and have reason to come back strong.
Meanwhile, the 19 car is one of two full-time IMSA efforts Grasser will contribute to in co-owned ventures. Legge and Beatriz had planned to team up again in an all-ladies' car after partnering in a similarly oriented ride at Daytona in 2019 for Michael Shank and company, which also included Indy veteran Simona de Silvestro. (Beatrix has since been replaced in this car.) The recent dominance of Lamborghini at both Daytona and its namesake class cannot be understated, with Grasser's aforementioned victories eventually contributing to a class manufacturer's title, and Legge will be running full-time with GTD fan favorite and former champion Christina Nielsen to boot. While the two could only muster season best finishes of fourth at Watkins Glen and sixth at Mosport and Laguna Seca, their prior successes on other teams, developing chemistry, and manufacturer change gives them plenty of opportunity to improve on their stat line for this season.
AIM Vasser Sullivan:
12 - Townsend Bell
14 - Jack Hawksworth
AVS comes into the Rolex 24 with the potential to just pop into the picture as they often do. Bell resumed a full-time GTD driving career in 2019 picking up four top fives in his first six starts (a second place at Daytona being one of three podiums) before trailing off at the end of the year, while Hawksworth got two early wins at Mid-Ohio and Belle Isle en route to sixth in the GTD standings. However, it's their co-drivers that might make the most noise in favor of their efforts at the Rolex: Bell has the assistance of Supercars star Shane van Gisbergen, who always shines in endurance events at home and abroad, and Hawksworth will get reigning NASCAR Cup Series champion Kyle Busch...who is still considering an Indy 500 ride in his future. As someone who has counted Alonso's name before for one example, let me say that Busch could be a legitimate addition to this list by the time race day comes around, if not next year's...
Heinricher Racing with Meyer Shank Racing:
57 - AJ Allmendinger
Death, taxes, and AJ Allmendinger running the Rolex 24 at Daytona with Michael Shank. After a fourth place finish at the Rolex and Shank winning the GTD drivers' championship last year, there is no surprise the streak continues into 2020. Although a win at Watkins Glen was the only podium finish in a NAEC event for the then-86 team, they struck hard in the shorter races including a set of four second place finishes (Mid-Ohio, Mosport, Lime Rock, Virginia International). Back over in the NASCAR world, Allmendinger continued to maximize his strengths, winning on the Charlotte roval in the Xfinity Series in his most recent start, a fine way to keep one's muscles flexed for this event. He also had a third place finish on the traditional Daytona oval last summer, but that car didn't pass post-race inspection; despite the disqualification Allmendinger himself made great moves all night and showed many just how strong he still is in a high throttle discipline. With Lambo pipping Acura in the manufacturers' standings, Shank's team only has more motivation to sweep the GTD championships for 2020.
Suggested links for additional reading, listening, and viewing pleasure:
/USCR and /WEC
/WEC Discord
Endurance Chat - The official podcast of /WEC and company, with their fifth season about to kick off. Here's this year's Daytona episode!
Andy Blackmore's Spotter Guides - 2019 guide for reference. Always a useful tool to help check out the cars on track!
2020 guide
https://www.imsa.com/ - Official site for IMSA and all its series.
IMSA Official - The official YouTube channel for IMSA. Race footage typically contains raw video feeds combined with Radio Le Mans commentary track.
LiveScoring.us and Wytham Live Timing Aggregator - T&S alternatives to the IMSA feed. Choose LiveScoring if you like minimalism and efficiency, or Wytham if you like detail and interaction, including the ability to delay your scoring feed to sync with your viewing experience.
EDIT: 1/22/20, 12:03 AM EST - Rick Ware Racing officially scratched from entry list; James Davison will not appear in the running. Links for Endurance Chat and Blackmore spotter guide added.
EDIT: 1/23/20, 10:03 AM EST - Ana Beatriz replaced in GEAR GRT car.
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Most Popular Ways To Make Money Online

On a site online to earn Money has become one of the most popular Ways nowadays. There are several Ways that you can earn Money with a web Site:
  1. the sale of your own Products and Services
  2. from the Sale of other Assets (affiliate Program)
  3. Join Google AdSense Program and earn Advertising revenue from your web site
Join Google AdsenseThe first and second Ways take a Lot of Time and requires Experience and knowledge about Internet marketing. The Third option is much easier and faster to earn Money online. Start your AdSense Campaign, you need to first join Google AdSense Program. you don’t need a professional Look or a fantastic site, connect with Google AdSense Program. A clean and simple site will be good enough.
The Content of your web Site, you can do any Theme, as long as it is not against the rules of Google. Read more about Adsense Policy. you can write a Theme or a Subject in Link with your Experience, knowledge, Interest or background. Are you are an Expert in something? you can make your Content valuable and useful, on the other hand, by the Provision of consulting services and Training.
Do you have Interest and hobbies are sports, Cars, you can get the latest Models of sport cars and discuss some of the best Tools for the Construction of the Motor Sport. If you have no Idea of what Topic to write or have no Interest to write something, you can always own Money-making AdSense Site. your Solution is to create a web site exclusively for the publication of Articles, written by different Authors. Choose a Theme or more, and several of the relevant Articles for each Topic and set up your Google ads on each Article Page.
Build Adsense Siteyou Build an AdSense Site with at least cost Hiring a professional to build a site is expensive. Looking for a freelancer to create a site is much less expensive. However, employs a self-employed worker is not yet the most effective Way to reduce your Costs. The best Way to minimize Costs, the free-to-Use site builder, create a site. There are many Free site Generators allow Users to create sites without any prior Experience and technical knowledge. you can find this simple webSite Builders by performing a Search on the main search Engines such as Google and Yahoo. With site builder, you can have a site or more absolutely free of charge. you only pay for the domain Names and web site hosting.
Once your site is launched. you need to learn about how Visitors to your site. your site will not generate Revenue if no one visits your Site. There are several Ways to get targeted Visitors/traffic on your web Site quickly.
Pay-per-click (PPC) programsPay-per-click (PPC) Programs allow you to Offer top ranking Positions on the keywords you have chosen. If a Visitor is looking for the key word(s) They offer on next, and then click to your site, you pay the Amount you bid. The two most popular PPC Programs are Google Adwords and Yahoo Search Marketing. However, it is more expensive to Advertise on both search Engines and, probably, before being a problem, your AdSense may not pay for Advertising.
Fortunately, there are other alternatives, such as Bidvertiser.com, Adbrite.com, Findology.com and so on. I would recommend that you advertise with Bidvertiser.com and Adbrite.com at the Beginning, because They are much cheaper to advertise with compare to Google Adwords and Yahoo Search Marketing. Bidvertiser.com and Adbrite.com no search Engine.
When you sign up to advertise, you distribute your contextual Advertising on the Categories and web sites on the Network of your Choice. you have no Doubt about the fact that Advertising on these Categories, and high-traffic Sites for you site. you should also consider choosing those that the relevance of the Categories have been notified, as also because these Categories might be, send you targeted Visitors and increase your AdSense Revenue. Do not put your bid too high. Only, despite everything, of 6 Cents to 9 Cents should be enough for Hundreds of targeted Visitors to your site in just a few Days. As long as the daily AdSense earning more than the daily Advertising cost, you can continue your ad Campaigns.
RSS advertisingRSS Advertising free is a Way to get more Exposure for your web site. By a RSS File and the transmission of RSS feed Directories and Search Engines, the links to the Content of your site against these, the Information of Reading on an RSS reader or news Aggregators, and as a Result driving targeted Visitors to your site. Need more info? VisitGoogleand type the search Term “Make an RSS feed”. you will find more detailed Explanations of RSS and Step-by-Step Instructions to create an RSS File for your web site Traffic. Be patient. It can take several Days to learn and understand RSS feeds. Some RSS Pages also show a simple Way of RSS File without Knowledge of HTML code with the free software tools.
Giving free content Another freely How to make your web site Traffic is to write Articles and submit them to free content sites. Are your Articles to Thousands of Visitors on your site in a few Weeks, if your Content is impressive.
ConclusionThere are other effective Ways to increase traffic to your site. you will find a Ton of free Information and Resources on the site marketing and search Engine promotion. The more Traffic you can drive to your site, the higher will be your AdSense earnings.
The post Most Popular Ways To Make Money Online appeared first on Make Money Blog.
#money #makemoney
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A Complete Rundown of Google Ads Format Types

Google Ads is the most popular PPC and Internet advertising platform. Marketers flock to Google Ads because, let’s face it, Google is search. It’s why you say, “I’ll Google it,” instead of, “Let me search for it.”
While Bing and other search platforms may not want to admit it, Google is to search engines what Coca-Cola is to Cola or Xerox is to making copies.
But, it isn’t just the size and popularity of Google that makes Google Ads an appealing platform. It is also an incredibly robust advertising service that is bursting at the seams with options, features and other tools that you can’t get with other PPC platforms.
One of the ways that this robustness manifests itself is in the vast number of format types that Google Ads offers its users. Their already-expansive repertoire continues to grow all the time with new format types.
All of these different ad types can be a touch overwhelming for marketers. Like a kid in a toy store holding a crisp $20 bill, the options are both exciting and terrifying. How do you know where to start and what to choose?
This guide aims to help you answer that very question by breaking down each format type and exploring the advantages, disadvantages and when to use each option.

Google Search Network Ad Format Types

The Google Search Network is where most marketers start their Internet advertising journey. It’s largely considered to be the easier of the two networks to utilize. Thus, it’s best to start with ad format types on the Google Search Network.

Text Ads

This is the most straightforward format of PPC ads. A basic text ad consists of at least one ad title or headline, a display URL and up to two short descriptions and provide you up to three headings and two description at maximum. The first two headline fields are required, while the third is optional. The extra headline field allows you to include additional text in your ads.
Limitation for the text ad characters limits:
This example, provided by the Google Support Library, shows an ad with three headlines, a URL and two descriptions.

Advantages of Text Ads

Disadvantages of Text Ads

Who Should Use Text Ads?

Due to how easy and cost-efficient text ads are, it is a great choice for new Google Ads users that don’t have the time, budget or expertise for other ad format types.
That said, text ads aren’t just for beginners. Text ads promise high click through rates, which can help you improve your Google Ads Quality Score.
Text ads can be very efficient when you target keywords with high buying intent. “Buy a new mattress” is an example of a search with buying intent. “Mattress types,” on the other hand, signals that the shopper, while still interested in purchasing a mattress, is doing research and may not be ready to make a purchase right away.
Put simply, every Google Ads user can benefit from using text ads!

Cost of Text Ads

Text ads use the pay-per-click model. When a Google user clicks your text ad and follows the link to your landing page, it costs a small fee. How much you pay for each click depends on how much you have bid on the targeted keyword.

Text Ads With Ad Extensions

There are many different types of ad extensions:

Advantages of Text Ads With Ad Extensions

Disadvantages Of Text Ads With Ad Extensions

Who Should Use Text Ads With Ad Extensions?

There are several benefits to utilizing ad extensions and only a few minor drawbacks. Thus, anyone using text ads should take advantage of at least a handful of these extensions.
Adding more relevant information to your ads can significantly raise the quality of your ads and improve your click through and conversion rates for higher Quality Scores and more successful campaigns.
That said, it is important to choose ad extensions that are relevant to your business and its goals. For example, a store that only sells products online doesn’t need to include a location extension because they aren’t trying to draw in-store traffic.
A service company, on the other hand, can take great advantage of call extensions to make booking appointments easier.

Cost of Text Ads With Ad Extension

Since ad extensions don’t increase how much a marketer spends per click, then there is no difference between the cost of regular text ads and these expanded text ads.
If a Google user clicks on any part of your ad (address, phone number, sitelinks or otherwise), you are assessed the cost of a click.

Call-Only Ads

Call-only ads are mobile-specific ads that directly focus on encouraging search users to call your business. They only appear on mobile devices that are capable of making a ca
Users that click a call-only ad are not brought to your website. Instead, the phone app on their device opens and begins making a call to the number you have provided.
If you are using call-only ads, it is crucial that you turn on call reporting. This creates a Google Forwarding Number (GFN) that you can access to find details about your calls. Conversions are recorded when the call reaches the duration that you’ve set.
Call-only ads borrow some elements from text ads, like headlines, descriptions and display URLs. You can even enhance call-only ads with extensions.

Advantages of Call-Only Ads

Disadvantages of Call-Only Ads

Who Should Use Call-Only Ads?

Call-only ads are great for any business that finds value from customers calling directly. As mentioned, service companies are particularly impacted by call-only ads because these companies rely heavily on customer calls.
When customers call, they bypass the entire landing page and website experience. This helps businesses facilitate conversions more efficiently and improves the customer experience by providing a faster solution to consumer problems.
In other words, call-only ads cut out the website middle-man.
Call-only ads are also an excellent fit for companies that lack the time or resources to develop the unique landing pages and ad experiences that are required by text and other ad format types.

Cost Of Call-Only Ads

Call-only ads also use the PPC model. But, in this case, the “click” is a phone call. Marketers set their cost-per-click amounts in their Google Ads account. Call-only ads can experience higher CPCs than text ads.

Dynamic Search Ads

Many Google Search Network ad types rely on targeting the right keywords and tirelessly tracking how potential customers are searching and when. Dynamic search ads aim to lighten these pressures by automatically targeting keywords that relate to your business and generating ad components from the content that exists on your website.
This ad format type uses AI technology to change the design of your ad based on what the algorithm determines will work best. It harvests images, headlines, tags and other components from your web pages, leaving little effort asked of you.
If someone searches a term that Google deems is relevant to your site, the dynamic search ad format will generate an ad experience that relates to that search. This helps maintain a consistent ad experience from the headline to the landing page!

Advantages of Dynamic Search Ads

Disadvantages of Dynamic Search Ads

Who Should Use Dynamic Search Ads?

Based on the pros and cons of dynamic search ads, there are several different profiles that match well with this Google Ads format type. The most obvious is busy marketers that don’t have the time to create and optimize text or other types of ads.
Dynamic search ads can help generate extra search traffic through terms that you would have otherwise missed in your standard keyword planning. That said, this strategy should be avoided if you have a tight ad budget.
If your website lacks content or changes often, dynamic search ads may not be right for you either. This format type requires optimized web pages with plenty of material to be used in the automatic generation of ads.

Cost of Dynamic Search Ads

Dynamic search ads use the PPC model where your costs are based on how many people click your ad and the CPC or bid amount that you’ve set. The main difference between the price of dynamic search ads and text ads is that you don’t apply bids to keywords, but rather different pages on your site that the dynamic ads will link to.

Product Shopping Ads

Product shopping ads appear when a Google user does a search that has clear shopping intent or directly relates to one of your products. This ad format type shows an image of the product, a title, the price of the item and your store/business name.
Shopping ads will display differently based on device type. The above screenshot is taken from a desktop computer. Similar to text ads, search users are brought to your website after they’ve clicked the shopping ad.
The information about your products is gathered through a data feed that you submit through your Merchant Center account. Your data feed is typically an excel sheet or XML file that organizes each product and its different qualities (name, price, color, size, etc.).
Using this data, Google will create shopping ads when product searches are made that relate to your items.
You can enhance shopping ads with product ratings, special offers and Google customer reviews.

Advantages Of Shopping Ads

Disadvantages Of Shopping Ads

Who Should Use Shopping Ads?

Shopping Ads are made for retail and ecommerce companies that want to advertise products directly on Google results pages.
This ad format is particularly impactful for businesses that offer very competitive prices on their products. When appearing alongside competing products, your low prices will stand out and attract more clicks.
Product ads are also used to acquire more real-estate on SERPs for relevant keywords because they can appear alongside your text ads. This means you can have two ad results on a page, instead of one.

Cost of Shopping Ads

Shopping ads use the same auction-style format as the other search ad types. There is a CPC charged each time someone clicks your ad and visits your landing page.
Bids for shopping ads need to be carefully weighed against the gross margins of each item. Otherwise, you could be producing a negative ROI.

Showcase Shopping Ads

Shopping Showcase Ads are an expanded version of normal product ads that create a scrolling lineup of your items. Instead of listing a single product, search users can browse a more extensive range of your offerings.
By grouping related products, you create the opportunity for consumers to explore your entire lineup. This ad style is ideal if you offer a lot of different products within a single category.
If you sell furniture, for example, and a user searches for “coffee tables,” they’ll be able to see every style of table you offer.
You can list dozens of products that relate to a more generic item category. When a user clicks your Showcase Shopping Ad, it will expand to show off all your products for that category.
Showcase Shopping Ads ask for a 1080 x 566 large image. This acts as a header for this expanded shopping ad. Choosing a photo that helps encapsulate your persona and company vibe will attract consumers that want to experience your brand, which adds additional appeal to your ads.
The other ad requirements are a text headline, an optional 120-character description, a URL and a display URL. It’s worth mentioning that these Showcase Shopping Ads are a relatively new option, which means these requirements may change.

Advantages of Showcase Shopping Ads

Disadvantages of Showcase Shopping Ads

Who Should Use Showcase Shopping Ads?

If you have a lot of products for certain categories, creating a showcase of those items can essentially allow Google users to browse your entire inventory. If you already see impactful results from regular shopping ads, it may be time to step your advertising game up!
Thanks to the header image feature for Showcase Shopping Ads, it’s a great ad format for retailers that have cultivated a powerful persona through their imagery and branding.

Cost of Showcase Shopping Ads

Showcase Shopping Ads have three different bidding options.
Minimum Cost Per Engagement (CPE) Bidding is similar to setting a max cost-per-click. The difference is that you will be charged your bid if a consumer clicks through from the ad to your website or spends more than 10 seconds scrolling through your product showcase.
Maximize Clicks Bidding is a smart bidding strategy that automatically sets your bids to give you the maximum number of engagements (clicks or long views) within your set budget.
Target ROAS Bidding is another AI-powered strategy that looks for the highest potential conversion value from Google users.

App Promotion Ads

As an app advertiser, you want to get your app into the hands of more paying users. So, how do you connect with those people? App promotion campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including
Who should use this?
How this Ad performance is measured?

Part 4: Google Display Network Ad Format Types

The Google Display Network is the second category of ads that users can create on the Google Ads platform. These ads display on websites owned by Google or affiliated through their AdSense program.

Text Ads

Don’t be surprised, Text ads can also appear on the display network. There are not many differences between a display text ad and a search text ad. You are still going to need to headlines, descriptions, a URL and a display URL.
The big change is that the character limits will differ depending on where and how the ad is being displayed. This means that there is a good chance that your headlines and descriptions will be shortened. You’ll want to put the best information first!

Advantages Of Display Text Ads

Disadvantages of Display Text Ads

Who Should Use Display Text Ads

Again, because of how time- and cost-efficient text ads are, even on the Display Network, it is an excellent ad type for busy marketers that want to gain website traffic.
That said, text ads lose some of their luster on the Display Network. They aren’t nearly as enticing as on a search results page and you lose the ability to target users based on high-intent keywords.

Cost of Display Text Ads

Display Text Ads are the cheapest form of display ads. Similar to Search Network text ads, you’ll pay for clicks.
Because some industries have costly CPC rates for search keywords, Display Network text ads may actually be cheaper than on the Search Network. It all depends on what type of business you operate.

Rich Media Ads

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. The ad can expand, float, etc. You can access aggregated metrics on your audience’s behavior, including number of expansions, multiple exits, and video completions to get granular data on the success of your campaign.
Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.

Difference between Standard and Rich Media Ad

Standard Display Ads
Rich Media Ads

How Rich Media Ads are beneficial for PPC

Rich Media advertising is a form of advertising that utilizes Digital media, including streaming, video and audio. It represents a powerful creative opportunity, allowing campaigns to deliver far greater impact. Rich Ads tend to be larger in file size and costs to create are generally higher, however rich media ads play beneficial role in Google Ads.
  1. Rich Media ads are measurable and scalable:
  1. Higher performance levels
  1. Higher interaction rate
  1. Brand awareness:
  1. User experience

Commonly used Rich Media Formats

There are many types of rich media advertising, but three of the most common rich media ads you will experience include:

Image Ad

The Display Network is largely founded on the power of visual ad formats, such as images and videos. Image ads allow you to upload your own branded visuals to make a stunning, aesthetic advertisement.
Ads can be either static or use HTML5, GIF or Flash formats to create animated, interactive marketing messages that pop up on websites all over the Internet.
These ads come in many different shapes and sizes. Here are a few of the most common selections and their sizes:
Each size has its advantages and disadvantages. Typically, the larger the ad, the higher the costs. Thus, the best performers are generally the banners and smaller squares/rectangles, as these don’t distract from the website experience.

Advantages of Image Ads

Disadvantages of Image Ads

Who Should Use Image Ads?

While text ads are the bread-and-butter to the Search Network, Image ads are the same for the Display Network, which means most businesses can find value in these campaigns. That said, if your company doesn’t have great visuals, image ads can be ineffective.
Image ads are best suited for brand awareness campaigns. While a lot of users don’t click image ads, they are inescapable to look at it. Potential customers will recall your brand more readily when they are in the market for your products or services.

Cost of Image Ads

While images typically lead to fewer conversions, the good news is that these ad campaigns will cost less than your average search campaign. The other tradeoff is it’s harder to target in-market audiences with Display Network image ads.

Video Ads

Video ads take the visual image format to the next level. They are the most attractive and compelling type available to marketers. A great video advertisement is not only a memorable experience, but it can be more engaging than the video it is interrupting!
These ads will primarily show up YouTube, Google’s video streaming platform. It’s also the best video sharing site on the Internet with almost 2 billion active users each month. Not a bad place to advertise!
There are 6 formats of video ads that you can choose from:
Each video ad format offers unique advantages and disadvantages. And, each has a different pay structure.

Advantages of Video Ads

Disadvantages of Video Ads

Who Should Use Video Ads?

Video ads have tons of appeal that makes them a valuable option for any business. But, there is one big hurdle. Creating, producing and editing effective video content is expensive.
You may be able to shoot a quick viral video with your smartphone, but video ads need to be next-level quality to encourage users to watch past the skip button. This means you need to invest in a production company, sophisticated equipment and more.
You’ll pay more to create the ad than to publish it.
That said, with all of the different video ad formats, it is easy to find one that offers benefits to align with your advertising goals.

Cost of Video Ads

Most video ad formats work on a per-thousand-impressions basis. Others, like discovery ads, work on a CPC basis. In either case, costs will fluctuate. On average, you can expect to spend around $20.00 for 1,000 impressions, or approximately $0.25 a click on discovery-style ads.

Responsive Ads

Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. So a single responsive ad may appear as a small text ad in one place and a large image ad in another.

Where responsive ads appear

These ads can appear on Google results pages and across the Google Network, which includes the

Responsive Search Ads

Responsive Display Ads

Google will add video assets for responsive display ads campaigns, the company detailed in a blog post. Advertisers can create new responsive display ads or edit existing ones with up15 marketing images with help of
Based on the intelligent decision above combinations are made to show best Ad to user.
Combination report is available to check which best combination worked well.

When you should use Responsive Ads?

If you want your Ad should appear on large scale regardless which different devices of different resolution are being used, you should go for responsive Ad.

How it works?

Google will automatically test different combinations of headlines and descriptions and learn which combinations perform best. In real-time, this is how Google ‘Responsive Ads for Display’ work:



Finding the right format type for your Google Ads strategies is like buying a new car. It’s an important choice that will weigh on your budget. You need to assess your needs, means and style and find the right vehicle, or ad format, that best matches these.
It all starts with thinking about your goals. These are your needs — your objectives. The advertising formats that you choose need to support these goals and help you achieve them.
Next, consider your means — your budget and resources. How much time do you have to commit to advertising? Can you invest in more expensive ad types? What about ad types that require a lot of attention and management?
You need to be both realistic and safe with your advertising choices.
Finally, consider your company and branding. What style of ad best compliments your brand? Do you have compelling brand imagery for display ad types?
By filtering the list of ad types by needs, means, and style, you can narrow down the vast selection to just a handful of formats that will suit your PPC marketing strategies.
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A thousand words wasn't enough? Here's five thousand.

List acquired here.
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Vampyr - Review Thread

Game Information

Game Title: Vampyr
Platforms: PlayStation 4, Xbox One, PC
Trailer: https://www.youtube.com/watch?v=qJfjEP2LNVo
Developers: DONTNOD Entertainment
Publishers: Focus Home Interactive
Review Aggregator:
OpenCritic - 74
Metacritic - 74
Thanks to OpenCritic for the formatting.


AngryCentaurGaming - Jeremy Penter - Buy
Cerealkillerz - Gabriel Bogdan - German - 8.7 / 10.0
Vampyr exceeds all expectations and delivers a thrilling vampire adventure with great storytelling and a gameplay that borrows the right elements from games like Bloodborne. If you can live with some longer loading screens and a missing fast travel option you'll get a well made Action-RPG with lots of enjoyable content.
COGconnected - Garrett Drake - 88 / 100
Witnessing a studio succeed beyond what their audience expects of them is always a pleasure, and DONTNOD Entertainment has done just that with Vampyr. Whether you're intrigued by the idea of stalking London as a bloodthirsty vampire or expressly fancy a rock-solid ARPG, consider sinking your teeth into this gem.
Cubed3 - Renan Fontes - 6 / 10
Although flawed and at times painfully inconsistent, Vampyr manages to offer relatively engaging gameplay in spite of a lack of overall polish. Combat is stiff and quite mindless, but Jonathan's progression deeper into Vampiredom is handled well and the abilities at his disposal go a long way towards masking some of the more mundane aspects of the battle system. It's more whether or not Jonathan decides to prey on the people of London, and its consequences, that keep the experience fresh. There's a trade off between making Jonathan and keeping districts stable, each one offering their own benefits. There are technical issues, and the performance is lacking on every front, but Vampyr has enough going for it conceptually that it's worth sinking some time into, if only to be a vampire in 20th century London.
Destructoid - Kevin Mersereau - 6 / 10.0
The story may be a tad lackluster, and the combat may be clunky as hell, but Vampyr does offer a compelling adventure for those looking for some blood-sucking fun. It also manages to effectively make you feel like a creature of the night at times. Unfortunately, the frequent technical issues sapped just about every ounce of joy from the experience, leaving this digital world a dry, lifeless husk.
DualShockers - Tanner Pierce - 8.5 / 10.0
This post contains affiliate links where DualShockers gets a small commission on sales. Any and all support helps keep DualShockers as a standalone, independent platform for less-mainstream opinions and news coverage.
EGM - Emma Schaefer - 8 / 10.0
Vampyr walks a fine line between narrative storytelling and action-oriented combat, trying to appeal to fans of both genres and mostly succeeding. Though the game lacks polish in many areas, it stars a clever morality system that entices players towards both good and evil deeds, a well-rounded web of background NPCs, and an intriguing overall narrative of an undead doctor investigating the spread of the Spanish Influenza, making Vampyr a treat for any vampire fan.
Elite Gamer - Christian Wait - 7.3 / 10.0
Players assume the role of a once doctor turned vamp to help him whittle down a Spanish plague ridden 1912 London until the absolute oblong behind this whole mess is found.
Eurogamer - Aoife Wilson - No Recommendation
Dontnod takes a thrillingly Gothic perspective on early 19th century London, but squanders it in a dreary and indecisive adventure.
Game Revolution - Matt Utley - 2.5 / 5 stars
Quote not yet available
Gameblog - Camille Allard - French - 7 / 10
Vampyr is a good surprise, with a delightful poetic and gothic atmosphere, a clever story and a satisfying system of choices. Sadly, its combat system is crippled by its locking mechanics especially, and most of the fights are not wall balanced. Despite this, Vampyr is a really good action-RPG.
GameMAG - ACE - Russian - 6 / 10
Vampyr did not live up to our expectations and did not reach the level of Life is Strange. So, if If you were expecting another Dontnod masterpiece, you'll be disappointed. If you're interested in setting, then it's probably worth a try, but only at a discount price.
GamesBeat - Anthony John Agnello - 75 / 100
At no point in Vampyr did I have fun following trails of blood, mixing antiquated remedies out of opium, or bludgeoning some Crucifix wielding goon in a mask for the 50th time. But I was constantly compelled forward to find out what next grim choice it would give me, anxious to spend yet another night in one of its safehouses to see if my efforts to keep London's souls alive another day had worked.
GameSkinny - Autumn Fish - 9 / 10 stars
Vampyr is a brilliant single-player RPG with deep social mechanics that make playing as a vampire a truly unique and satisfying experience.
GameSpace - Brandedwolf - 8.5 / 10.0
If you enjoy your story a bit on the darker side and making choices that matter, than give Vampyr a try.
GameSpot - Justin Clark - 7 / 10
Dontnod follows up Life Is Strange with a surprisingly enthralling supernatural thriller.
GamesRadar+ - Leon Hurley - 3.5 / 5 stars
As much a detective story as a horror one, Vampyr rewards you for taking an interest in the people around you and tests your moral compass with a lack of black and white options.
GamingBolt - Shubhankar Parijat - 8 / 10.0
Vampyr may very well be the video game personification of the phrase "diamond in the rough".
GamingLyf - Charles Tyldsley - 4 / 5 stars
Whilst each element isn't perfect, Vampyr manages to weave a brilliant dialogue system into a bleak yet atmospheric depiction of early 19th century London. The combat is serviceable, and the crafting system is basic. Yet the game is still a fantastic accomplishment - a refreshing reminder of just how important mid-tier titles can be.
GamingTrend - Ron Burke - 85 / 100
Vampyr manages to deliver on its promise to make choices matter. Every decision has implications that spider out in unseen directions, often far into the future. While there are some wobbles in terms of combat and load times, the engaging storyline and premise carry this title far.
God is a Geek - Mick Fraser - 7 / 10.0
A compellingly macabre adventure let down by so-so combat and a few niggling flaws
Hardcore Gamer - Jordan Helm - 4 / 5.0
It takes some doing to find a middle-ground between two such conflicting genres, but Dontnod have done a terrific job marrying Adventure and Action RPG elements into a pleasant and modestly cohesive whole.
Heavy - Collin MacGregor - 7.5 / 10.0
Vampyr is a bloody good time that is marred by some tedious mechanics and some technical issues.
Hobby Consolas - Álvaro Alonso - Spanish - 88 / 100
Even with it's noticeable flaws, Vampyr has the potential to be the new cult gem among vampire lovers. If you can see beyond technical limitations, the story and characters will trap you within their arms and suck until the very last drop of... your time.
IGN - Brandin Tyrrel - 7 / 10.0
Vampyr is a slow burn of an RPG, taking its time to ramp up its intriguing blend of science and the supernatural in an elaborately gloomy version of London. When it gets going you can see the potential of the way it offers you more power if you consume its interesting citizens. But Vampyr never commits to this idea to the point where I felt I needed to make that sacrifice to succeed in its relatively simple combat, which leaves it feeling toothless and vulnerable to having a lot of its fun sucked away by technical issues, despite its genuinely engaging story.
IGN Italy - Alessandra Borgonovo - Italian - 9 / 10.0
Vampyr sets a new standard for Dontnod's already excellent narrative. Combined with a fine action RPG mechanic, it offers an immersive and hard to forget experience.
IGN Spain - Jose A. Rodríguez - Spanish - 8 / 10.0
An amazing game full of darkness, vampires and blood in the London of the first quarter of the 20th Century. A great mix of exploration, conversations and hard ecounters with dangerous creatures of the night.
Just Push Start - Grant E. Gaines - 3.65 / 5.0
Vampyr is a hard game to review, because there is enough to warrant a low score, yet the experience is satisfying enough to make up for this. For better or worse, giving answers and explaining things make it easier to invest in the story, with the conclusion certainly being worth the time. The ability to interact with NPCs, heal them, figure out more about the world and extract new information also adds a lot. It's just, when it comes to gameplay, Vampyr falls short. With loading screens being common when players move too fast, combat often being more about managing stamina, difficulty stemming from how willing are you to kill innocent people and a needlessly frustrating waypoint system, it's easy to get frustrated. With this in mind, anyone looking for a vampire romance story or just want to experience a world filled with answers should consider picking Vampyr up, where as action-RPG or open world fans can probably skip it.
Nerd Much? - Rhys Pugatschew - 9 / 10.0
"Victorian vampires have never been so intriguing and exciting as they are in Vampyr."
New Game Network - Ben Thomas - 79 / 100
Vampyr is a smart action game that poses regular moral dilemmas as you decide to either heal or kill characters in a wonderfully dark city. With decent melee combat and an interesting story, there are not many vampire games that taste as sweet.
NoobFeed - Bogdan Robert - 60 / 100
Vampyr is a functional 30-hour diversion with occasional dashes of brilliance, but not much else.
Paste Magazine - Garrett Martin - 8 / 10.0
It can feel faintly embarrassing one moment, and then do something unexpected and with surprising confidence just a few seconds later. There's probably an equal chance that you'll hate it or love it. In an industry that constantly obsesses on trends and often disrespects the taste and intelligence of its audience, Vampyr is as refreshing and anomalous as Dontnod's other cult games.
PC Gamer - Andy Kelly - 68 / 100
There are some brilliant, original ideas in here, but Vampyr tries to do too much at once and suffers for it.
Player2.net.au - Matt Hewson - No Verdict
A beautifully told gothic tale with interesting skill systems and some fun combat is only let down by window dressing and a location that feels like a stage and not an actual city. Vampyr might not be the game of the year, but it is certainly going to be one of the most interesting titles we see in 2018 and, sales permitting, a title that will only get better in future sequels.
PlayStation LifeStyle - Paulmichael Contreras - 8.5 / 10.0
Sluggish combat aside, Vampyr will provide hours of blood-sucking entertainment. You can be the vampire you always wanted to be, as ruthless or benevolent as you desire. Weighty life-or-death decisions all but ensure that players will want to run through the campaign multiple times to see how things would play out differently by killing or saving certain individuals, or by upgrading certain abilities earlier or later. Vampyr is a cinematic, single-player experience well worth your time and money. A harrowing adventure await those who are willing to sink their time into Vampyr.
PlayStation Universe - Neil Bolt - 8 / 10.0
There's no denying that Vampyr has some mighty rough edges to it and combat that is decent, but unspectacular. Yet there's a delicious sense of place to it that makes it undeniably interesting to get stuck into. Many of the game's flaws melt away as you get lost in the moody grime of this alternate version of wartime London.
The most important job Vampyr had to do was to present a compelling game about the tragic romanticism of being a vampire, and the fight for retaining humanity or embracing the unnatural power it brings. Vampyr does drop the ball on many small things, but it does that important job superbly.
Polygon - Charlie Hall - No Verdict
The easy way out for Dontnod would have been to take the most time-worn tropes from dime store horror novels, season to taste with period melodrama and serve it all up for players to enjoy. Vampyr reaches for more, and I'm very interested to see if the finale does it all justice
PowerUp! - Leo Stevenson - 7.8 / 10.0
Vampyr, from Life is Strange dev DONTNOD, is a unique beast. It plays with some interesting, and often great, ideas, but it never quite bites down. Choosing instead to play with its food rather than embracing the sumptuous meal on offer.
PSX Brasil - Júlio César Souza Pires - Portuguese - 85 / 100
Vampyr is an excellent game. It manages to place RPG and adventure elements together in a good way, and delivers an interesting story, giving an idea of how the life of a vampire in a doctor's body would be. Although it has problems, they are not so significant to make the player put the game away. Vampyr is not going to be the game of the year, but it truly deserves your attention.
Push Square - Glen Fox - 6 / 10
Vampyr has a ton of interesting ideas, an intriguing world, and a great cast of characters, but is ultimately let down by its narrow-minded focus on unnecessary combat.
Quillstreak - James McCoull - 44%
Yawn-inducing combat and pacing as stale as a week-old scab leave little to be desired in Vampyr for all but the most die-hard vampire enthusiasts, who might still just be better off sinking their teeth into something with more substance.
Rock, Paper, Shotgun - Alec Meer - No Verdict
I'm left frustrated that Vampyr falls short of truly combining a smart choose-your-own-adventure game with a meaty action one.
Rocket Chainsaw - Adam Ghiggino - 3.5 / 5 stars
Tying hard moral decisions to real gameplay in a compelling open-world RPG is an ambitious goal, and it’s one that Vampyr achieves to an extent.
RPG Fan - Caitlin Argyros - 89%
The immersive vampire RPG you never knew you needed.
RPG Site - Kyle Campbell - 6 / 10
Vampyr is ambitious for sure, but with ambition comes risk, and unfortunately, here it provides very little in the way of rewards.
SelectButton - Kevin Mitchell - 8 / 10
Although Vampyr's combat system is thoroughly satisfying, it's the dark atmosphere and narrative that genuinely makes the game a must-have. Your choices define the experience, altering a world full of discovery and intrigue all around you. Do you give in to your blight and feast upon the weak and unworthy inhabitants of London or do you become their salvation? It should take you anywhere from 20-30 hours to complete the narrative, but if you want to see all of the possible endings, you'll have to play through multiple times, altering your choices and decisions regarding the lives of the citizens.
Slant Magazine - Steven Scaife - 2.5 / 5 stars
Rather than going for size in the character roster, Dontnod might have done better to shoot for complexity.
SmashPad - Danreb Victorio - 3 / 5 stars
Vampyr has a lot of great features and ideas, which is an impressive thing to say about any game in this genre, but it just doesn’t hit home on aspects that make a good action RPG truly engaging.
Spaziogames - Domenico Musicò - Italian - 8.5 / 10.0
In Vampyr your choices have a strong impact on the story, the game diffculty, the skills you can acquire and many other parameters. Dontnod has given proof of an impressive care for writing and dialogues, and has given special attention to many cultural, sociological, anthropological and historical themes of the early '900.
SquareXO - Joe Anderson - 8 / 10.0
Vampyr is a game which has certainly surprised me and I’ve really enjoyed my time with it. The RPG elements, player choice and combat all seem to compliment each other perfectly, which in turn makes for a very good game.
Tech Advisor - Lewis Painter - 4 / 5 stars
If you're looking for a story-focused RPG, Vampyr is a solid option. It offers in-depth conversation options, game-changing choices to make and an intriguing storyline full of plot twists and betrayal.
TechRaptor - Robert Grosso - 6 / 10.0
Vampyr has a lot of good ideas, but its execution is sorely lacking in most areas. It is a game that is competent in terms of its systems, but ultimately fairly boring to play.
TheSixthAxis - Aran Suddi - 6 / 10
Much like its early 20th century setting, Vampyr feels like a bit of a throwback to a past age of action RPGs. In a time where the genre is evolving Vampyr holds on to past ideas for much of its tenure, and it doesn't have a story strong enough to overcome that fact. The world itself is ripe for lots of stories to be told within, with Dontnod having done a good job with world building, but while Vampyr isn't a bad game, nor is it as great as it could be.
Total Gaming Network - Shawn Zipay - 4 / 5 stars
Aside from a few technical issues, Vampyr delivers one of the most engaging action-RPGs in recent memory. It is a game where everything and everyone is connected through some fantastic gameplay design and yes, your choices do actually matter here.
TrustedReviews - Andi Hamilton - 4 / 5 stars
Vampyr might not be what many wanted after Life Is Strange, but it's still an enjoyable – well, as enjoyable as its grim nature allows – game nonetheless. It follows the modern action RPG template almost to a fault, but the agency the player has in shaping the districts by disease control and straight up murder is a lot more interesting than some of the moments in other games within the genre, where they present you a binary choice that pushes the plot forward. It's a decent idea holding up an otherwise solid game, but overall Vampyr is worth a look if you're looking for something to plug the gap in your life in this post- Witcher 3 world.
Twinfinite - Alex Gibson - 4 / 5.0
Ultimately, the sum of Vampyr's emphasis on story, combat, and progression combine to produce a video gaming experience that will appeal to those outside the RPG and adventure genres that it seeks to combine. My hope is that it finds its audience so that we might yet again see Dr. Reid on an even grander scale in the future.
USgamer - Hirun Cryer - 3 / 5 stars
Vampyr unfortunately flounders after building some solid foundations in the opening hours. London feels like a city on a knife edge, and the citizens prove to be an inviting cast of creative characters. But Vampyr then lures you into sacrificing these characters, cutting out a key part of the game, all to have a hope of standing up to the horrors that await you in the shadows of London.
VG247 - Marshall Lemon - No Verdict
Vampyr is an ambitious masterpiece with forgivable flaws
Video Game Sophistry - Andy Borkowski - 7.5 / 10.0
Vampyr has all the promise of an RPG experience that infuses narrative and gameplay into something special. In reality, Vampyr is unable to fulfill it's established conceit.
VideoGamer - Alice Bell - 7 / 10
Vampyr serves delicious ladles of angst and drama with a hearty slice of excellent, morally grey choice system that will genuinely surprise you, all wrapped up in a wonderfully gloomy London. It's just a shame the combat turns a bit sour.
Wccftech - Rosh Kelly - 8 / 10.0
Dontnod worked hard to create an immersive, dark world to explore and it succeeds in doing so. Despite some boring conversations, most of the world of Vampyr is an exciting, dangerous place and if nothing else, being a vampire in here is also very fun.
We Got This Covered - David Morgan - 2.5 / 5 stars
Vampyr competently displays an understanding of combat, dialogue, and narrative choice, but it never rises above mediocrity, and is an utter failure on a technical level. The aesthetic of the world is the best thing on display, but beyond it lies a derivative title that fails to leave a lasting impression.
WellPlayed - Kieran Stockton - 7.5 / 10.0
If you can fight your way through some technical issues, a good story and interesting action RPG mechanics can make for a bloody good time
Worth Playing - Cody Medellin - 7.5 / 10.0
Vampyr is a rough but interesting game. The story starts off in an intriguing manner, and the character interactions show that Dontnod still knows how to make them the most compelling part of any game. The quandary of whether to give in to your base desires seems like a good moral dilemma, until you realize that the combat heavily favors you upgrading early to make the progress less of a grind. That means the game leans heavily toward an evil ending before you attempt a good one. Due to the lack of good vampire games in the market, Vampyr is worth a look, but don't expect a masterpiece out of the gate.
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About Site - MoreNiche is a global health affiliate hub which includes an affiliate network, affiliate community, training resources, industry news and much more. Frequency 3 posts / year View Latest Posts ⋅ Get Email Contact AffiliateWP is an easy-to-use, reliable WordPress plugin that gives you the affiliate marketing tools you need to grow your business and make more money. Start earning more. New. 5 tips for building strong affiliate relationships Read the post Creating a More Advanced Content Aggregator Website With Feed to Post. Colin Newcomer is a freelance blogger for hire with a background in SEO and affiliate marketing. He helps clients grow their web visibility by writing primarily about digital marketing, WordPress, and B2B topics. Aggregator Business Model. Aggregator Business Model is a network model where the firm collects the information about a particular good/service providers, make the providers their partners, and sell their services under its own brand. Since the aggregator is a brand, it has to provide services which have uniform quality and price. Affiliate marketing news aggregator. will click on ‘Advertise’ and purchase either a feed i.e. headlines from their website (zones 2 and 6, which are now filled with 7 example sites), or a traditional graphic ad linking to their website (zones 4 and 5). Headlines and ads obviously open (in a new window) to the original sites, so

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